There are three types of people in the world.
Those who make things happen.
Those who watch things happen.
And those who wonder what happened.
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Idea Cellular is using the interactive power of the digital medium to create an experience and showcase how a mobile call can lead a person to walk and become fit.
The telecom brand has developed a website, Walkwhenyoutalk.in; a Facebook application, ‘Walk when you talk’ and a virtual character, Zac, portrayed as a young, cool, smart, [...]