Communication management is the new mantra for any business success.

Communication management is the new mantra for any business success. It is only now that companies across sectors have started to realize. Hence, the new Blackberry and the sleek branded laptop with internet connection bestowed on you. It may seem to you that work is only increasing day by day and the supervision is getting tighter but actually, it is communication management that has taken over the enormity of work.

Let me explain this to you. Any entrepreneur, CEO or MD of a company would want to grow business exponentially through expansion and resource management. In the process, the work only gets obscene and therefore one would find project managers or group leads or team leads managing beyond their capacities, clients more than 10 or specialists more than 20 at times. That makes it 30 business relationships to manage. We all know it is not humanly possible for one person to run the show this way, delegation is important. Once work is delegated, monitoring is important. Likewise, managing resources, clients, documents and mainly the task or project in hand to make the business successful is something every manager struggles to cope with in work life.

With your latest acquisition of your gadgets and gizmos your 10 hours at office have now increased to 16 (perhaps) and taken your weekends too. Oh boy! What a life? You may think. Then again, you are happy because you have something to flaunt in your social circle which you probably wouldn’t have invested on otherwise.

At the end of the day, despite of all the luxuries your company has showered on you, what you are taking back home is Stress.

Have you ever wondered why? The answer to this is communication management. No matter how great interpersonal skills you may have but to manage, organize, discipline, delegate, monitor, track is not a ball game. Gadgets and gizmos have their limitations and too many of them only add to clutter. You need technology that is far superior to bridge communication and grow relationships.

With a realization of this basic understanding, half your stress will be gone. Really!

Communicate. Organize. Information. Three important rules of any business game.

If there is no communication, lack of communication or miscommunication, you will Assume (make an ass of you and me).

If there is free will to organize data or style of work, you will lose track and information.

Information, either excessive or scattered can bombard you and leave you in a dilemma

In my many years of work life, nothing has changed. There is clutter, too much information, different mind sets, miscommunication, wastage of time and more. Probably, in my next job I will see it happening all again.

I say stop. There is something called a communication and document management software that can help evade problem that every manager faces in work life. Tasktrek is one such recommended software that helps simplify work, encourages seamless communication, formulates standards or templates for team members to follow, minimizes communication channels to cut the clutter and keeps you updated anytime and anywhere. Other basics such as delegation of task, monitoring and reporting are other important in-built tools of this software.

I have not given up my Blackberry or laptop yet. The day this new age technology will spread its wings in the Indian business scenarios, there will be an environment friendly and stress free environment for sure. It is communication which ties in people, projects and fate of any business.

Preeti Juneja

Communications Consultant