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The percentage of smartphone users is expected to increase drastically which was once seen as a luxury item . The fusion of smartphones into people’s daily routine has caused some significant changes to the way websites are now built, managed, and maintained. It is essential that websites be mobile friendly, meaning it has been designed and formatted to read and navigate easily on the screens of various mobile devices.

Here is a list of reasons why business websites should be optimised for mobile:

SEO: Having mobile friendly business website helps to improve ranking on mobile-friendly search engines as it is being announced by google on 22 April 2015 to prioritise companies websites which can be optimised on smartphones.

RISE OF SMARTPHONES: Nowadays people are generally using their smartphones to visit different sites. So having a mobile friendly website presents a huge opportunity for business.

INEXPENSIVE OPTION: Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either.

TRAFFIC: From last year, people are more using their smartphones than desktop to access the internet. So if your site is not mobile friendly then you run the risk of loosing 50% of your visitors. So if your website’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google search.

SALES: Research has indicated that consumers are 51% more likely to do business with an online retailer if it has a mobile-optimised site. Although desktop sites still account for the majority of online sales, mobile is catching up.

So optimise your websites for mobile to get these advantages.
Reference: http://www.cbo.me/blog/the-importance-of-having-a-mobile-friendly-website

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