So now, the blog has been written and got published. The next major step is its PROMOTION!!!
How to deal with this???
Here’s the step-by-step answer to your query…
A step by step guide on how to promote your content and gain maximum viewership using various methods.
Method – 1 – Email Your Peers
You spent a great lot of time writing that great blog post and now you want people to read it? but where do you find relevant people who would love to read on the technical topic you wrote? Answeris your Email Contacts.
We all have so many people we regularly communicate with that deal with the same technology and industry as us. Create a list of such people and make sure to email them your blog link with an overview. Such lists can include colleagues, clients, business associates, and anyone else.
You can create such lists using simple notepad file or can use free versions of tools like MailChimp.
But make sure to spread out the knowledge that you just published.
Method – 2 – Use the Tail
Let’s count how many emails you sent out this week and to how many different people. Chances are you will be having a pretty long list of both emails and people you have been mailing. Why not share your content with them every time you email them?
This can be done pretty easily using Email Signatures. Every time you publish a new blog post include the hyperlink to it in your email signature.
Something along the lines of
Method – 3 – Share with the Community
Let’s say you wrote a detailed guide on How to turn WordPress into a fully functional social networking site. Where can you find a large community of people who would love to not just read but would seek your help in implementing the same on their site?
Answer is: Web Forums and Tech Communities.
For example, the WordPress Community on Reddit.com is 44,000 strong and loves to read and discuss everything WordPress.
Similarly, you too can search for the community on the technology/platform/problem you have written on. Just Google search your topic with words like FORUMS, COMMUNITY, SHARING SITE, HELP SITE.
Or you can be part of the discussions happening on Tech forums like Stackoverflow, Sitepoint, Digital Point etc.
Method – 4 – Share on Social Media
This is a no-brainer way to boost your traffic. Right when you publish your blog posts, share them to every one of your social accounts. The more immediate retweets, likes, and general shares you get, the more credibility the post receives, so kickstarting your shares right when you publish is a great way to encourage even more shares.
The most common ways to execute your Facebook content marketing efforts are through:
- Facebook Instant Articles: Blogging and text, in general, are still the main drivers of content marketing. The bottom line is, people like to read. Hence, using Facebook Instant Articles to publish short articles similar to those that might be found on Medium or LinkedIn Pulse is a great way to build a Facebook following.
- Facebook Groups: Facebook users set up groups to discuss ideas, movements, hobbies, brands and everything in between. Find a group relevant to your niche, join it and then (tastefully) use your content to add value to the conversations.
- Facebook Ads: To promote your content further on Facebook, consider boosting the posts on your Facebook page or checking out the Facebook Ad Manager.
You can also try:
- Twitter Direct Messages: The power of direct messaging is underestimated, particularly in B2B situations.
- Twitter Moments: If you’re posting a series of tweets, perhaps because you’re live-tweeting an event, you may wish to create a Twitter Moment, which is essentially an easy-to-digest slideshow of tweets you select.
- Twitter Ads: To get your content in front of more people, you can craft a Twitter Ad to funnel people towards your Twitter profile or website.
Method – 5 – Use hashtags to reach a larger audience
You can piggyback off of the trending hashtags you see next to your Twitter feed, or you can easily search for popular ones people are using to share related content in your niche.
Trending hashtags simply have lots of tweets using that hashtag, so your tweet lifespan is relatively short and you’ll need to make sure you use only hashtags that make sense in the context of your blog posts.
Method – 6 – Pin to the top of your twitter profile to increase your reach
When you promote your blog posts through normal tweets, you can also pin them to the top of your profile. It’s a simple practice that can increase the number of people you reach with a tweet since it’s the first post new visitors to your profile see.
Method – 7 – Share in Facebook Groups
All of us have joined one or the other Facebook Group which have a large following and sometimes these groups represent the target audience we want our blog to be read by.
So whenever you find it relevant, make sure to share your blog post in as many facebook groups as possible.
Method – 8 – Post on LinkedIn at the best possible times
Since LinkedIn is generally a professional’s social network, it makes sense that it’s busiest during weekdays at break times and right before and after work.
Tuesdays at 10–11 a.m.
Tuesday–Thursday at 7:30–8:30 a.m., noon, and 5–6 p.m.
Method – 9 – Embed infographics in your blog posts to get more shares
Infographics are the most socially shared form of content. So make sure you take full advantage of them.
Method – 10 – Include links to new posts from your most popular posts
The number of internal links to a page indicates its importance relative to other pages on the site, so if one of your previous posts was a hit among the readers make sure to link your new blog post from the previous one to redirect some of that traffic to your newer content.
Method – 11 – Update your old blog posts
Do you have an old blog post that used to do well … but seems to have fallen off the face of the (Google) planet? Refresh it! Add new content, images, videos and make it upto date with the changes and updates in technologies.
Simple and clear. Isn’t it?