Having clear, actionable information at the point of decision making is a fundamental building block of a digital enterprise. Relevant and timely insights can enable you to deliver a personalized experience leading to superior consumer engagement.
However, many companies face challenges getting the right information to decision makers at the right time. They include:
- Information silos, rigid information architecture and lack of data governance, which hinders the ability to leverage huge enterprise data stores
- Difficulty enabling data-driven decisions, despite advancements in data management and data science