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The integration of web scraping and predictive analytics can be used to make the marketing process an efficient. This is possible by use of a number of techniques such as business intelligence. The main aim of any business is to make profit, in this article we are looking at the web scraping process and predictive analytics in marketing your products. Integrating the two processes is quite beneficial for business. Web scraping plays the role of harvesting data and predictive analytics in determining the best methods to be used in marketing campaigns.

 

Business intelligence may be regarded as a decision support system where data is harvested for the purposes of predictive analysis. It can also be used for supporting business decisions. Over the years business intelligence data has been gathered manually. The emergence of the internet has made it possible a lot of data for the purposes of business intelligence. The collection of information from various sources or departments of a company such as finance, sales, and purchasing consumed a lot of time before correlating such information into any meaningful application.

 

web scraping plays an important role in collecting data to be used in business intelligence. This is so because normal web scraping process involves data harvesting, selection and even pre-processing.Web scraping makes the business intelligence a reality and a dynamic process. This is so because the business intelligence data needed can be accessed from the internet by the use of web scraping process. There is absolutely no reason why managers ought to wait for a number of months to get data for decision making when they can use specialized companies in the data mining sector such as Loginworks softwares. This is so because these companies have taken a number of years in providing these services and have professional staff on the same.

 

There is a great need for businesses to engage in predictive analytics. Predictive analytics can be defined as a method of using business intelligence. This is because it is used in modeling and forecasting. It is a method of predicting patterns and has wide applications in credit, medical and insurance industries. The most common application of integration between web scraping and predictive analytics is credit assessment. The use past events in estimating the future of a business and markets is an integral part of any business.

 

Web scraping aids the predictive analysis process by provision of data from the past which can be analyzed and prediction of the customer behaviors such customers who are likely to purchase, renew or even purchase similar products. Predictive analysis and web scraping are very important for any business marketing campaigns. Since marketing is an investment by a company it is therefore necessary for businesses to employ web scraping to get the appropriate data for making business decisions. Predictive analysis narrows your target market and enables you to tailor your campaigns to specific customers. This enables the market teams to come up with a number of advertisements which may be based on your traffic.

 

Since web scraping is an integral part of predictive analysis, it is therefore important for a company to invest in the process. There is a need for companies to contact customers who are likely to respond positively. Marketing methods will only become efficient if a company is able to target goods and services that are required by customers at the required time. Predictive analytics plays an important role in reducing the amount of investment done to make a sale.

 

Business intelligence plays an important role in helping marketing teams prepare and anticipate customer needs, rather than reacting to them. Web scraping can present data based on the demographics that may have been overlooked in the past. Any combination of customer demographics is useful in the determination of which platform to use in marketing and what method of marketing can be used and when applicable.

 

The combination of web scraping and predictive analytics can be useful to managers to bring more sales at the same time spending less. Maximizing profits and minimizing loses is one of the goals of a business. Therefore for a business, whether online or offline, it is important for companies to engage in web scraping and predictive analysis.

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