So the festive time is here again! The Christmas bells have already begun to please your ears with a soothing and soft sound. The zeal of getting shifted to the upcoming year “2018” and bidding goodbye to 2017, has already started popping up in the heart of every individual. People are rushing down to the streets and markets to buy gifts and decorative items in an enormous amount so that they can embellish their home and surroundings in the best way possible.
In the middle of all these activities, where you are innovating unique ideas for the decoration of your homes or may be planning for an exciting trip with the #makingmemories, the app developer’s on the other hand, are preparing or gearing them up for making your desires or needs reach the grounds of your expectations.
You would be surprised to know that as per the facts stated by Mindinventory, the mobile commerce crosses the rate of $600 billion sales during the festive season. The suggested figures are obviously encouraging enough to make one desire for gaining maximum benefits out of it.
In the surge of taking the store on the web or on mobile, business owners skip the little subtle elements or details that ordinarily have an extensive effect on the revenue and the overall performance of the store amid the Holiday Season. Much the same as any other offline stores, customers have certain desires or rather expectations from an online store. In the event that these desires are not met, your clients may stay away forever, or more terrible, may share their awful experience on the web-based social networking channels.
Consumers are quickly moving towards under the influence of smartphones, especially mobile applications. It has now become the well-known fact that individuals invest more energy in downloading mobile applications than they do sitting in front of the TV. In the event that business owners can motivate shoppers to download their applications, they can drive purchases for themselves, absolutely, yet they can likewise launch remarkable promoting efforts or campaigns, using push notifications, re-targeting advertisements and email to re-engage the clients and retain them coming back for more and more.
For those that still can’t seem to build up a mobile application for their business: trust me, now is the right time! For those that do have one set up, we should concentrate on winning the greatest conceivable cut of the online shopping pie. And the best way to do that is gear up your online business in the upcoming holiday season as it is the best season to take such required action.
Now, as the holiday season is approaching soon, I have come up with a roundup of some tips and tricks to keep your app running throughout the holiday season.
Preparing Your App For The Festive Season
To amplify your application’s visibility, particularly amid such a high-traffic time, your application needs application store optimization, a procedure in which an application’s on-page components (title, description, creative) are upgraded for greatest visibility. With ASO, your application can achieve the hands of thousands of clients naturally.
Here are some snappy tips to amplify your application’s traffic amid the holiday season:
Holiday Apps Design Preparation
Well outlining for your holiday application is the key factor to pull in more clients into your application. This implies you need to set up a rundown of all the important tourist destinations that you will recommend to the target audience.
You can incorporate the names of the primary inns and spots of accommodations, upload wonderful photos of the famous attractions, shopping centers, eateries and different spots. Aside from this, you can likewise educate the voyagers what exercises they can enjoy while touring.
You can plan the landing page with a pleasing background that keeps the sightseers or tourists educated as to how long are staying for the much anticipated get-away. What else should be possible is give the ratings and reviews of the past travelers who had just visited that destination.
Adding-On The Suitable Festive Season Features
The App designers are very much acquainted with the way that the features are the only way to keep an application in the spotlight of the clients. In this manner, when you are preparing your applications for this holiday season, make a point to include fascinating and commendable highlights that are appropriate for the particular time. For example, you can include one page where the clients can do their Christmas and New Year shopping and that they don’t need to visit some other site or application for the reason.
Aside from that, it will intrigue on the off chance that you are giving them recommendations to pick their vacation goals, the sort of occasions and facilities and so forth.
Holiday implies bunches of silly buffoonery. The general population is in unwinding state of mind and in the event that you are including some way of lifestyle games and elements, at that point unquestionably the application download will support up.
Offer Adjustments To Your Keywords And App Title
A standout amongst the most important aspects of Application Store Enhancement (ASO) is knowing how clients search for it. ASO contrasts from SEO in that clients are utilizing shorter 2-3 word phrases to search in the application stores, instead of long-tail search queries appearing in Google or Bing. Knowing the keywords that are trending and the assortment of attention-grabbing phrases that can be made from them is the best and speediest approach to have some simple wins inside the App Stores.
To target keywords in the App Store, Apple gives a title field and a keyword bank area for designers and advertisers to list words where they need their application to list and rank. For the keyword bank, you have 100 characters to work with (counting spaces and commas). For the title field, Apple gives a 255-character space to list the application’s title and any supporting data or highlights that clients could search for. Using these two areas accurately can help an application go from positioning for 15-20 keywords to 50 or more keywords. Note that keywords can be joined to make phrases (in spite of the fact that be careful about keywords stuffing) and can be interwoven amongst title and keyword bank also.
For the Play Store, there is no keyword bank or another area for you to straightforwardly include your keywords. The terms you target must be pervasive in your title, description and promotional text. Google gives a space of 30 characters add up to for title, 80 characters for promotional text and 4000 characters for the description, so utilize these areas astutely to target and select keywords.
It’s imperative to recall that both application stores utilize the data a marketer or developer gives to list the application. Application store intelligence platforms ought to have the capacity to help you in understanding what keywords are trending and the ones you should focus on your client base. Give careful consideration to trends and changes trending in the market.
Put Your Creatives To Test
Is your app creativity aiding or harming you? Your creative is immensely critical; it’s what persuades clients to tap on your application after they find it in the app store. When we are discussing being creative, it includes your icon, your screenshots or potentially your preview video. Amid the holiday season, a large number of new clients start to run to the application stores, searching for new applications to download. On the off chance that your application doesn’t look great from the get-go, you could dismiss a huge number of clients that are searching for precisely what your application does.
Test your present icon with any varieties in an A/B testing effort to see which has the greatest potential for conversion. On the off chance that your brand name is effortlessly identifiable, utilize that further bolstering your good fortune. You just get a couple of short seconds to establish the first connection – ensure your icon right away conveys your application’s center highlights to end-clients and gets them intrigued. Ensure your pictures emerge among the opposition. A pale symbol on a white foundation may get lost among a gathering of the present day looking, beautiful contenders.
A similar testing applies to your application’s screenshots and recordings. Your screenshots and see video ought to have the capacity to precisely depict your application’s center highlights and any extraordinary highlights your application could include the holiday season.
Try To Re-Engage Your Inactive Users Through The Holiday Season
This is the ideal time to re-engage in inactive clients since they’re likely lounging around at home, unwinding with all the more available time to play on their smartphones. Since you have your user segmentation set up, you can distinguish your inactive users or clients who haven’t opened the application in 30, 60, or 90 days. An ideal approach to get them back on your application is to make them an offer they can’t afford to miss. It’s fortunate you’ve effectively tried your “couponers” to decide the best discount prices.
Send your inactive clients push notifications advising them of any deals, your application is having. You can send such valuable information over their emails also, in case you have them. Anything to stand out enough to be noticed – simply don’t be excessively forceful obviously.
In the event that you can additionally segment your inactive to clients to comprehend where they at first dropped off or on the off chance that they’ve at any point influenced IAPs before, you can effectively customize the push notifications. You can undoubtedly turn a good measure of inactive users into the active ones, in this manner.
To conclude, I would only say that let the jingles be on their top pitch by making this holiday season the best one for both the owners as well as the users. It would not be wrong to say that the enthusiasm and zeal have already begun in the lives of every individual and your app can definitely play a vital role in adding or doubling up the excitement of this holiday season by making it sound highly appropriate for your users.
Hence, tighten your seat belts, pull up your socks, aim your goal and get ready to face up the tough challenges regarding the prospect of crowing your app the best and most popular one among your competitors. With the help of above-listed tips or suggestions, I am sure you will be able to turn your low-hanging fruits into an extremely fruitful one.