Welcome to the globe of myths and misconceptions!
There are endless myths regarding logo design. We are here to shed some light on whether they are true or not. If logos could speak, they might tell you that you do not understand them at all. It’s true!
Here are the 10 common myths and misconceptions regarding logo design that you got to understand.
1. The logo should replicate what an organization is
Let us mention the animals and star designs created by a brand. What will it represent? A logo design cannot forever tell you a story regarding the company or what it is. It is a straightforward star or a lion. Will it matter? Apple has an apple image. However, it doesn’t have anything to do with a real apple. The image or design is used to differentiate it from the remainder of the companies or businesses. It offers the company an identity and that is it. It is not mandatory to have any concrete meaning!
Don’t believe us? See the logos below and assume if these logos mirror what these companies truly do?
2. A logo design should have a symbol
Who says that a logo must have a symbol? There are several companies like Google, Facebook, Microsoft, or Sony that don’t have a symbol in their logo. However, their products and/or services sell like hot cakes. They don’t need a tiger or a wheel as a logo symbol to attract the consumers.
The apple on the Apple iPhone is symbolic. You recognize it’s a product by Apple and you relate to that. However, there are certain products that don’t need a symbol. A straightforward text will simply justify itself what you are doing. You do not need a logo all the time!
3. Logo design ought to follow the industry style
We always see a home or a tree on real estate logo design. Why?
There are other symbols which can be equally artistic and relevant. There are very few designers who use an ocean or a key as a logo image. If it is a seaside home, you’ll have an ocean image rather than trees. Some people live in apartments and not country homes. You’ll be able to therefore be artistic with a logo image. The monotony of trees and country homes makes it boring and your real estate business is going to be like all other companies.
4. A logo design ought to be everlasting or timeless!
There are very few brands whose logo styles are timeless. For example, the McDonald’s logo style is popular and the whole world relates to it. If they modify the look, people wouldn’t associate it with the McDonald’s they know about.
But, the timeless logo design speech could be a myth! Everything ages and logos aren’t any different! The logo needs a change from time to time. It has to be reinvented with the present trends. Even McDonald’s logo has been modified repeatedly since they started.
The pepsi logo is another example of the so-called timeless logo, however, this too has evolved over the years.
5. A logo design must be agreeable
You may just like the logo style but the other opposite person might not like it as much. Who cares?
At the end of the day, your product has to deliver what it claims it delivers. Everybody worries about appearances and outer beauty, however, the purpose of a logo style contains a totally different goal. It ought to be adequate for your company/brand. No one can dislike your company as a result of your logo appearance being boring.
It’s time to grow up! Bacardi has an ugly black bat on its logo however it sells one of the best white rum products. Does one assume anybody cares regarding the ugly black bat? In fact, people relate to the brand when they see this ugly bat.
6. An excellent logo design can take your BUSINESS to new heights
Do not worry too much about your logo design! Yes, a logo style is very important. Having the most expensive logo style might not prove a success. You would like to hire a decent designer, who spends the time to research the most appropriate and artistic logo style for your business. The logo style alone won’t take your business to new heights. It’s a vital side of the business image, but you would like to place in hard work and deliver quality product and services to possess a successful business.
After all, what percentage of businesses you know that succeeded only as a result of the nice logo? Your guess is nearly as good as ours. None!
7. Logo design is straightforward
No job in this world is easy! A graphic designer works as hard and it will take a plenty of your time and creativeness to form a logo design. It wants attention, detailing, and you’ve got to know that it’s a lengthy process.
Never underestimate the work of a logo designer. They may have to be compelled to be up all night to design a decent logo for your company. It can’t be created in 5 minutes! It requires an expert to create the best design.
8. ANY kind of logo will work for my company
Well, if you actually need to save lots of cash and can settle for any logo then it’s a choice better than having no logo!
However, we think that logo designs are very important for any business. You can’t opt for any kind of logo! You can’t copy anybody else’s logo similarly and not only because of copyright reasons.
A logo has a related brand behind it, and if you’re using any generic logo, your target market can never be able to associate that logo with you. It’s to be unique, so once individuals look at your logo, they think about you. For one purpose, you will perceive the necessity for a decent logo for your company.
9. Logo design doesn’t need creative thinking
Every job in this world needs creative thinking and believe us, logo design needs even more creative thinking than most jobs.
A professor has to have creative thinking in class to assist the students to perceive a thought. A shoemaker has to have the creative thinking to design a shoe that is ideal for party wear. You have got to decide on the best logo designing company or a decent logo designer that you simply can afford in order to get the best logo. By “best”, we mean a logo that works best for your business since there will never be the best logo in the literal meaning.
10. Logo are often created using CLIP ART
Clip-arts are pre-made designs, icons, or illustrations. For a brand to make an impact, clip arts should be avoided for several reasons.
First, your logo can seem like thousand different logos using same/similar clipart.
Second, and perhaps more important, you’ll find yourself violating someone’s copyright which might end in reputation damage and even losses.
Logo designs ought to be fresh and unique! A decent logo designer can take inspiration from numerous sources that are available to come up with the most unique logo image or design for your company. Logos ought to nearly always be designed from scratch!
These were the general myths and misconceptions about logo design! You need to keep this fact in mind that having a good logo design is crucial for your business. It is not used as eye-candy, but to give a name to your business. You can definitely think of it as an investment and not an extra expense! For any queries, feel free to drop the comments below!