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In this blog, we will review the comparison among the most popular BI tools. Big data is only as useful to our teams as the perspectives and learnings we can imagine. Good thing data visualization tools are available to help us make a beautiful sense of all the numbers.

Companies use software for data visualization to give a better sense of their business data. Using this Business Intelligence software, you can interact, analyze, present, and more, with the data. This makes the data come alive.

In particular, there is wide array of tools for visualizing data. With range of features and usages, you can make the data more visual. All you need to do is pick one which is best for you, but with all the options, this can be bit daunting.

To help you search, we’ve assembled this post to compare Power BI vs. Tableau vs. Google Data Studio vs. Looker. 

Meanwhile, here’s comparison of the leading tools, Power BI, Tableau, Looker, Google Data Studio.

Power BI

Power BI is suite of software for visualizing data and for business analytics. It offers tools for the easy analysis, visualization, and transformation of data, including the ability to build reusable models. It offers a user-friendly interface and excellent capabilities for visualizing data.

Who Should Use Power BI?

If your company supports Microsoft and you have a team of Excel power users, then Power BI at a low price point would probably work well for you. In addition, the free version is more suited to individual users, with limited storage and other capabilities. Teams would likely want more capacity, quicker refresh cycles, and collaboration features to go with the Pro package.

Pros of Power BI

Let us discuss some of the most essential pros of power bi.

1. Affordability

major advantage of using Power BI for analyzing and visualizing data is that it’s reliable and relatively inexpensive.

2. Custom Visualization

The Windows Store offers customized graphics. It provides a wide array of concept visualizations. Furthermore, you can use Power BI custom visualizations in your reports and dashboards in addition to the general collection of visualizations available.

3. Excel Integration

Integration with Excel helps users view and interact with the raw data behind Power BI visualization.

4. Data Connectivity

It can import data from almost all data sources.

5. Power BI Embedded

Power BI Embedded is another positive aspect of Power BI. An app developer can use this tool to integrate or implement Power BI reports and functionality into web-based or other applications.

Cons of Power BI

  1. Free-version limitations can be frustrating
  2. Could not be exported to PowerPoint by third party visuals
  3. It could be challenging if you are not a powerful Excel user.


A tableau is a tool for visualization that helps companies to turn their data into ideas that can lead to action. The platform enables the relation of data from virtually any source in almost any format. In particular, a visual analytics interactive dashboard can be created with simple drag and drop, and data transformed into graphs, maps, charts, and other visualizations.

Who Should Use Tableau?

Data analysts, or anyone needing to make sense of any business data, can use Tableau to read data quickly and gain valuable insights. The tool can be a useful way for companies with many clients to keep track of development. There is no coding skill needed to use Tableau. With cloud hosting service, it may also be good option for those who don’t want to have more on-site software installed.

Pros of Tableau

1. High Performance:

The enormous advantage of having Tableau is the possibility to create different forms of visualization at one shot. Therefore, its performance is high.

2. Extensive Customer Resources:

Tableau has a large percentage of mobile BI users who regularly deploy. It is putting a great deal of effort into building a healthy mobile customer.

3. Quality Customer Service:

Tableau has a user and developer community where the queries are answered quickly. Therefore, it has good quality customer support.

4. Ease of use:

It is easy to use because it is a simple software for the user interface. The drag-and-drop interface is also simple, which is very easy to learn.

Cons of Tableau

  1. Dashboards can sometimes be a bit slow
  2. Somewhat limited graphs
  3. It may take some longer to load larger data files

Google Data Studio

It is a free tool for visualizing data, designed to help people bring their data to life. Because the app is Google, it conveniently integrates with other Google apps, such as Sheets and AdWords. In the same way, you can also upload data from many other sources of data. If you already have a Google Account, setting everything up is quick and simple.

Who Should Use Google Data Studio?

Google Data Studio is an excellent data visualization tool that is free to use, particularly for startups and entrepreneurs. It is also suitable for consumer use, with its ability to create a wide variety of visual reports custom made.

Pros of GDS

  1. Free to use
  2. Easy for creating simple charts
  3. Data can be loaded from many sources
  4. Clean interface

Cons of GDS

  1. Based on what you’re trying to do, there may be some learning curve.
  2. Connections can sometimes be disconnected from third-party data sources, with data being lost.


Looker is a business intelligence and data visualization platform that is one hundred percent in-database, capitalizing on real-time results on the fastest and most current analytical datasets. In other words, users can easily customize and create an array of interactive visualizations from the platform’s variety of charts and graphs.

Who Should Use Looker?

Looker is a useful business intelligence tool for teams across almost all business divisions and, therefore, the tool is a good choice for anyone looking for something easy to use but still offers plenty of informative visual information.

Pros of Looker

  1. Good customer support
  2. Easy to use
  3. Databases and big data system integration

Cons of Looker

  1. Often larger dashboards take little longer to load
  2. Not so versatile, because of its simplicity
  3. Without an external resource, it’s a very manual process to get your marketing data into Looker. You can however either use spreadsheets or build in-house APIs (which is very resource-intensive)


If you’re in the market for a business intelligence platform with data visualization capability to help you make sense of all your data, you will likely want to review this list, comparing Power BI vs. Tableau vs. Google Data Studio vs. Looker.


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